Friday, 22 July 2011

logos

Just a quick piece on designing logos for people. It's taken me a long time to notice that people are greedy: bellow are 5 versions of a logo for our database systems. Starting with the design my boss sketched and wanted to something I think could be used as a corporate identity for our database solutions.











Only when I submitted them I found there was a problem. My boss wants all the elements of all the designs combined into one logo... "sorry thats not going to work" is what I should have said, istead I said "I'll see what I can do". Now I get to spend a whole day trying to cram 101 solutions into one design that I know isn't going to work one its own, never mind when its combined with the company logo.

It's all very well and good giving people options but if they can't make decisions then offering alternatives is floored from the start. I might just start from skratch and only show them one design.